I’ve never done this before, but this advert is so well done I just had to share it. The art direction is excellent. There is no dialogue to clutter it up and all the emotion is told through the child or perhaps a small person’s gestures. (In the close ups they appear to be children’s hands). Very economical.
Since I teach script storyboard and animatic, I’d use this as a fine example of economical story telling! (I’m not into cars, so I’ve no idea what sort of car it is. But I suppose the advert has achieved its aim because I’m talking about it).
[youtube=http://www.youtube.com/watch?v=R55e-uHQna0]
