I’ve never done this before, but this advert is so well done I just had to share it. The art direction is excellent. There is no dialogue to clutter it up and all the emotion is told through the child or perhaps a small person’s gestures. (In the close ups they appear to be children’s hands). Very economical.
Since I teach script storyboard and animatic, I’d use this as a fine example of economical story telling! (I’m not into cars, so I’ve no idea what sort of car it is. But I suppose the advert has achieved its aim because I’m talking about it).
[youtube=http://www.youtube.com/watch?v=R55e-uHQna0]
muahahahahaha! i shared this on my fb wall, for 3 reasons: it’s totally cool, my son’s a HUGE Star Wars fan, and I heart my Passat (yes, even if mine’s a 2004 and I won’t be upgrading till it dies, which isn’t looking like it’ll happen anytime soon)…
LOL. It is very cool. And all told through body language.
Very cool. Love the shoulder shrug and downcast head
Being a mum, I can’t resist the little boy. (Although it could be a girl with a penchant for world domination!).
Love it Rowena!! Thanks for sharing…
Made me smile. And we all need more smiles!